Tag: chinese culture
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How press intoducedesigner A Xin and his mother
阿新 阿新妈妈 Axin Axin’s mother Axin, a Miao ethnic designer and ambassador for the promotion ofMiao embroidery, a Chinese textile intangible cultural heritage.Axin’s mother is an inheritor of intangible cultural heritage Miaoembroidery. 阿新，苗族设计师，中国纺织非遗苗绣的推广大使。阿新妈妈，非遗苗绣传承人。 Branch”：:Traditional grand attire ofthe Miao ethnicity, which takes fiveyears to embroider, with 10kg of silverornaments, all handcrafted. It is theattire worn by…
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Embroidery Art Transcends Borders, Friendship Connects Us
The Shaanxi-Southeast Asia Business Cooperation Dialogue Forum successfully concluded today in Xi’an. This marks the third season of the “Trade Promotion Assists Enterprises ‘Going Global’” initiative. Representatives from Southeast Asian political and business circles participated in the forum, which was characterized by an atmosphere of inclusiveness, openness, and vibrant discussion. Local Shaanxi clothing company Gu…
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GAX Intangible Cultural Heritage Leads the China Chic: A Fresh Look at Traditional Crafts
When the “ancient yet new” Guochao brand Guaxin meets the “ancient yet new” historic city of Xi’an, a fascinating collision unfolds, ushering in an unexpected new trend in Guochao experiences. On the afternoon of December 26, at 2:00 PM, the grand opening ceremony of the Guaxin China Chic Experience Store was held at Xi’an Yitian…
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Internet Celebrity Brand? No Core Competitiveness? 8 Questions for Guaxin Brand Design Director, A Xin
“Rise of Guochao” has been a key term in the fashion industry’s development in recent years. Numerous Chinese local brands have leveraged this trend to become “internet celebrity” brands on social platforms. Young consumers’ acceptance of Chinese culture is much higher than in the past decade. National pride and confidence make more young people willing…
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Gu A Xin: Leading the Fashion Industry, Pioneer of China Chic
With a rich history and vibrant culture, China’s five-thousand-year civilization has shaped a distinctive Oriental aesthetic. In recent years, China Chic—combining modern fashion with traditional Chinese elements—has become a favorite in the consumer market. More and more people are embracing China Chic as a new way to express personal feelings and cultural attitudes. Guochao has…
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The first retail store of GU A XIN/GAX Phoptos
A Unique Oasis of Chinese Style in the Urban Bustle: Gu A Xin Clothing Store In the midst of the city’s hustle and bustle, there stands a uniquely styled clothing store radiating rich Chinese cultural charm—Gu A Xin. The store’s interior design predominantly features red tones, creating a warm and elegant atmosphere. Upon entering, customers…
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Soaring on Wings of Endeavor: A Chronicle of Innovation and Entrepreneurship Training at Xi’an International University
Recently, a large sign reading “Gu A Xin” was prominently displayed on the eaves of a storefront on a main street in Xi’an. The owner, Yang Chunlin, is a young Miao man who recently graduated from university. A student of the 2008 class in the News Editing and Production program at Xi’an International University, Yang…
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“Harmony of China” Theme Exhibition Held at London Craft Week
The “Harmony of China” theme exhibition was recently held at the historic Royal Mint in London as part of the 2024 London Craft Week. This year marks the tenth anniversary of London Craft Week, and the China Art and Design Magazine organized the “Harmony of China” exhibition to showcase the outstanding achievements and innovative developments…
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Breaking Out: The Viral Story of Guizhou Miao Designer Searching for His Mother
The video of Guizhou Miao designer A Xin searching for his mother has gone viral. During the backstage preparations for the Autumn/Winter 2024 China International Fashion Week, A Xin, the designer of the Gu A Xin brand, and his team were waiting to showcase their fashion show “Breaking Out.” However, A Xin realized his mother…
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Breakthrough: Guizhou Miao Designer’s Viral Video
A video of Guizhou Miao designer Gu A Xin searching for his mother went viral. Backstage at the 2024 Autumn/Winter China Fashion Week, Gu A Xin, the designer of the Gu A Xin brand, led his team while waiting to present their fashion show “Breakthrough,” only to realize his mother was still in Guizhou. He…